Because hoteliers don’t always have the necessary experience or training in retail to manage a boutique, hotel shops are often disappointing. Yet, hotel boutiques have an enormous advantage vis-a-vis other shops, they have a captive clientele – the hotel’s guests. Who are already using the restaurants, the spas and other services. In most cases, your customers have chosen the hotel because they want to enjoy and have confidence in the quality of your services.
Hence, you already have the clients of your future boutique, and you don’t even need to advertise. But this means that your boutique has a reputation to live up to. It must be of the same quality as the services offered by your hotel — the bar, the restaurant, the spa — all of which were carefully planned and executed by experts.
Gang of style brings you an eye for detail, style and quality. It brings you a certain `savoir-faire’. There are myriad options for how you could organize your space depending upon the products you would like to bring to the attention of your clients (accessories, clothing, handcraft, cosmetics, gifts…). From a simple corner in the spa or an installation in the reception area of your hotel, to a full-fledged shop within the hotel. Each option offers a different shopping experience.
Also a resort on an uninhabited island will not have the same needs as a hotel situated in the heart of a city, or close to an airport. Climate, location, clientele — all play a part in determining what kind of boutique is best for your hotel.
We can also create tailor-made collections for hotels (candles, sleepers, dressing gowns, cups, matches..) and also limited series or one-off pieces. For example, we can create a signature perfume for your boutique.